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{t:"Today’s Senior Magazine",p:1,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:1,x:120,y:1254,w:784,h:22},
{t:"ADVERTISING INFORMATION",p:1,x:89,y:119,w:845,h:56},
{t:"(MEDIA KIT)",p:1,x:340,y:186,w:344,h:56},
{t:"The best way to effectively reach the ",p:1,x:169,y:947,w:706,h:37},
{t:"Senior Marketplace: ",p:1,x:326,y:992,w:391,h:37},
{t:"Today’s Senior Magazine!",p:1,x:168,y:1039,w:696,h:53},
{t:"Today’s Senior Magazine",p:2,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:2,x:117,y:1250,w:784,h:22},
{t:"WHY SENIORS?",p:2,x:277,y:115,w:462,h:56},
{t:"Have you been wondering if you should advertise to seniors, and if so, ",p:2,x:120,y:573,w:789,h:21},
{t:"what is the best way to advertise your business to the fastest growing ",p:2,x:123,y:600,w:783,h:21},
{t:"segment of the United States population, people 50 and over?",p:2,x:169,y:626,w:685,h:21},
{t:"The Senior Marketplace",p:2,x:285,y:680,w:449,h:37},
{t:"Facts about Americans age 50 and over",p:2,x:259,y:722,w:501,h:25},
{t:"• Control 70% of all wealth in the United States",p:2,x:60,y:762,w:515,h:21},
{t:"• Bring in $2 trillion in annual income",p:2,x:60,y:814,w:410,h:21},
{t:"• Have more disposable income than any other age group",p:2,x:60,y:866,w:637,h:21},
{t:"• Are lost without their computers (84%)",p:2,x:60,y:918,w:441,h:21},
{t:"• Spend 74% more on vacations than any other age group",p:2,x:60,y:971,w:638,h:21},
{t:"• Purchase 41% of all new cars",p:2,x:60,y:1023,w:340,h:21},
{t:"• 16 million exercise at least three times each week",p:2,x:60,y:1075,w:563,h:21},
{t:"• Spend more on groceries, health products and leisure than any other age group",p:2,x:60,y:1127,w:900,h:21},
{t:"• Enjoy gambling and are willing to travel to play",p:2,x:60,y:1179,w:535,h:21},
{t:"Today’s Senior Magazine",p:3,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:3,x:117,y:1250,w:784,h:22},
{t:"OUR READERS",p:3,x:288,y:107,w:443,h:56},
{t:"Research has shown",p:3,x:333,y:236,w:163,h:22},
{t:" that in 2010, 25%",p:3,x:347,y:263,w:136,h:22},
{t:"of the population ",p:3,x:349,y:290,w:137,h:22},
{t:"in the US will be 55 and ",p:3,x:324,y:317,w:186,h:22},
{t:"over. The senior ",p:3,x:352,y:344,w:130,h:22},
{t:"market consists of over ",p:3,x:323,y:370,w:188,h:22},
{t:"60 million consumers.",p:3,x:329,y:397,w:172,h:22},
{t:"Births: 1908 - 1983",p:3,x:319,y:180,w:169,h:17},
{t:"In 19 Year Increments",p:3,x:347,y:200,w:114,h:10},
{t:"1908 - 26",p:3,x:335,y:651,w:47,h:10},
{t:"1927 - 45",p:3,x:435,y:651,w:47,h:10},
{t:"BABY BOOM",p:3,x:523,y:650,w:69,h:10},
{t:"1946 - 64",p:3,x:534,y:662,w:47,h:10},
{t:"1965 - 83",p:3,x:632,y:649,w:47,h:10},
{t:"55 MILLION",p:3,x:332,y:459,w:60,h:10},
{t:"49 MILLION",p:3,x:428,y:527,w:60,h:10},
{t:"66 MILLION",p:3,x:623,y:327,w:60,h:10},
{t:"Source:  US National Center For Health ",p:3,x:321,y:691,w:157,h:8},
{t:"Our magazine content, our unique format, and because we are a Senior ",p:3,x:113,y:727,w:796,h:21},
{t:"Resource Guide, are just some of the reasons why seniors love Today’s Senior ",p:3,x:70,y:753,w:880,h:21},
{t:"Magazine. We are the most popular and read senior publication in our areas of ",p:3,x:73,y:779,w:874,h:21},
{t:"distribution. ",p:3,x:440,y:805,w:141,h:21},
{t:"“We love your magazine, and just had to subscribe to ",p:3,x:159,y:879,w:476,h:18},
{t:"it after reading it for the first time.  Keep up the good ",p:3,x:159,y:901,w:466,h:18},
{t:"work, it’s wonderful.”  Dorothy in Willows",p:3,x:159,y:923,w:357,h:18},
{t:"“My first thoughts when I picked up your magazine ",p:3,x:159,y:968,w:451,h:18},
{t:"was all right, now I will be able to get it right here in ",p:3,x:159,y:990,w:456,h:18},
{t:"Lakeport.  I always look for it when I’m visiting in ",p:3,x:159,y:1013,w:432,h:18},
{t:"Paradise.  Always enjoy your articles, even some of ",p:3,x:159,y:1035,w:461,h:18},
{t:"the ads.  So congratulations on your expansion.  ",p:3,x:159,y:1057,w:433,h:18},
{t:"Nice to have you over here..“  G.L. in Lakeport",p:3,x:159,y:1080,w:410,h:18},
{t:"MAGAZINE POPULARITY",p:3,x:152,y:1169,w:482,h:37},
{t:"Today’s Senior Magazine",p:4,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:4,x:117,y:1253,w:784,h:22},
{t:"OUR DISTRIBUTION",p:4,x:226,y:111,w:576,h:56},
{t:"BULL’S EYE DISTRIBUTION",p:4,x:259,y:1196,w:528,h:37},
{t:"We distribute the magazine ",p:4,x:72,y:203,w:308,h:21},
{t:"throughout smaller communities",p:4,x:72,y:229,w:363,h:21},
{t:"with a higher concentration of",p:4,x:72,y:255,w:333,h:21},
{t:"seniors",p:4,x:72,y:282,w:82,h:21},
{t:"We maintain a 1-2% magazine",p:4,x:72,y:334,w:330,h:21},
{t:"recycle rate each month",p:4,x:72,y:360,w:267,h:21},
{t:"We get permission from the ",p:4,x:72,y:412,w:313,h:21},
{t:"management of the location",p:4,x:72,y:438,w:309,h:21},
{t:"before placing the magazine",p:4,x:72,y:464,w:313,h:21},
{t:"in their location",p:4,x:72,y:490,w:173,h:21},
{t:"We place the magazine on ",p:4,x:72,y:542,w:296,h:21},
{t:"counters, tables, and other",p:4,x:72,y:568,w:298,h:21},
{t:"locations that give us maximum exposure  ",p:4,x:72,y:594,w:477,h:21},
{t:"We try to stay out of community racks and only place the magazine in our own ",p:4,x:72,y:646,w:876,h:21},
{t:"racks if unable to place on counters and tables, away from other publications",p:4,x:72,y:673,w:857,h:21},
{t:"We place magazines in both high income and low income communities ",p:4,x:72,y:725,w:793,h:21},
{t:"• Restaurants ",p:4,x:328,y:828,w:267,h:37},
{t:"• Senior Centers",p:4,x:328,y:873,w:309,h:37},
{t:"• Retirement Homes",p:4,x:328,y:917,w:378,h:37},
{t:"• Retirement Communities",p:4,x:328,y:962,w:498,h:37},
{t:"• Casinos & Bingos",p:4,x:328,y:1007,w:367,h:37},
{t:"• Banks",p:4,x:328,y:1051,w:145,h:37},
{t:"• Retail Stores",p:4,x:328,y:1096,w:269,h:37},
{t:"• Hotels & Motels",p:4,x:328,y:1141,w:325,h:37},
{t:"Where To Find Us",p:4,x:345,y:766,w:337,h:37},
{t:"See our",p:4,x:137,y:894,w:110,h:28},
{t:"current listing",p:4,x:92,y:928,w:200,h:28},
{t:"of distribution",p:4,x:91,y:961,w:201,h:28},
{t:"locations in",p:4,x:108,y:995,w:166,h:28},
{t:"your area",p:4,x:124,y:1028,w:135,h:28},
{t:"Today’s Senior Magazine",p:5,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:5,x:117,y:1253,w:784,h:22},
{t:"WHY US?",p:5,x:380,y:103,w:275,h:56},
{t:"• A Speciality Resource Guide that contains important and interesting information, and ",p:5,x:63,y:509,w:908,h:22},
{t:"products and services for people 50 and over ",p:5,x:63,y:536,w:432,h:20},
{t:"• The most read senior publication in our areas of distribution ",p:5,x:63,y:561,w:598,h:22},
{t:"• Extensive exposure to the Senior Marketplace in the states we publish a magazine",p:5,x:63,y:587,w:794,h:22},
{t:"• We utilize bull’s eye distribution to reach seniors only ",p:5,x:63,y:613,w:531,h:22},
{t:"• We give advertisers exposure throughout the publication, and not just an ad like other ",p:5,x:63,y:639,w:908,h:22},
{t:"publications",p:5,x:63,y:666,w:121,h:20},
{t:"• ",p:5,x:63,y:691,w:14,h:22},
{t:"Ads given better exposure because of ad placement next to an article ",p:5,x:73,y:692,w:659,h:20},
{t:"• Ads posted on our #1 Google & Yahoo ranked web sites, with a link to our advertiser’s web ",p:5,x:63,y:717,w:908,h:22},
{t:"site ",p:5,x:63,y:744,w:39,h:20},
{t:"• Ads posted in our digital online version of the magazine, with a link to our advertiser’s web ",p:5,x:63,y:769,w:908,h:22},
{t:"site ",p:5,x:63,y:796,w:39,h:20},
{t:"• No political or religious references allowed in the publication",p:5,x:63,y:821,w:597,h:22},
{t:"• ",p:5,x:63,y:848,w:14,h:22},
{t:"A speciality magazine that research has shown readers keep and don’t throw away",p:5,x:73,y:849,w:790,h:20},
{t:"• ",p:5,x:63,y:874,w:14,h:22},
{t:"Ads designed with the senior in mind",p:5,x:73,y:875,w:353,h:20},
{t:"• ",p:5,x:63,y:900,w:14,h:22},
{t:"A monthly publication so the content is new every month",p:5,x:73,y:901,w:543,h:20},
{t:"• Advertisers get results, that is why many of our advertisers have actively been advertising ",p:5,x:63,y:926,w:908,h:22},
{t:"with us for years, and even many since we went to print November 2004 ",p:5,x:63,y:953,w:688,h:20},
{t:"• Maximum local distribution, but also in other regional areas",p:5,x:63,y:978,w:592,h:22},
{t:"• Demographics include both high and low income readers ",p:5,x:63,y:1004,w:566,h:22},
{t:"• Quoted rates include full color ad, ad design if necessary, minor monthly ad changes, and ad ",p:5,x:63,y:1030,w:908,h:22},
{t:"placement on the internet",p:5,x:63,y:1058,w:247,h:20},
{t:"• ",p:5,x:63,y:1083,w:14,h:22},
{t:"Affordable rates to meet any advertising budget",p:5,x:73,y:1084,w:462,h:20},
{t:"• ",p:5,x:63,y:1109,w:14,h:22},
{t:"A free publication that requires no membership",p:5,x:73,y:1110,w:459,h:20},
{t:"• Our unique format that people 50 and over rave about",p:5,x:63,y:1135,w:532,h:22},
{t:"SUCCESSFUL ADVERTISING",p:5,x:255,y:1200,w:553,h:37},
{t:"\"Thanks so much for your help.  I just got back from ",p:5,x:519,y:169,w:452,h:18},
{t:"a meeting of the International Academy of Mini ",p:5,x:519,y:192,w:452,h:18},
{t:"Dental Implants in Orlando, where I got to show a lot ",p:5,x:519,y:214,w:452,h:18},
{t:"of people my new version of the bridge, and they ",p:5,x:519,y:236,w:452,h:18},
{t:"loved it. When they wanted to know how I was ",p:5,x:519,y:259,w:452,h:18},
{t:"marketing it, many were jealous that I could get such ",p:5,x:519,y:281,w:452,h:18},
{t:"wide circulation for such a good price. Don’t raise ",p:5,x:519,y:303,w:452,h:18},
{t:"your fees, but I really do appreciate what you are ",p:5,x:519,y:326,w:452,h:18},
{t:"doing.\"   Dr. Ken Clifford, DDS",p:5,x:519,y:348,w:257,h:18},
{t:"See why so many of our advertisers rave about",p:5,x:515,y:369,w:446,h:33},
{t:" the results they are getting, and  why so",p:5,x:544,y:403,w:387,h:33},
{t:" many continue to actively advertise with us ",p:5,x:528,y:436,w:425,h:33},
{t:"for years.",p:5,x:692,y:469,w:91,h:33},
{t:"Today’s Senior Magazine",p:6,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:6,x:117,y:1253,w:784,h:22},
{t:"Magazine Popularity ",p:6,x:198,y:111,w:596,h:56},
{t:"SUCCESSFUL ADVERTISING",p:6,x:99,y:245,w:830,h:56},
{t:"+",p:6,x:795,y:111,w:35,h:56},
{t:"=",p:6,x:824,y:178,w:35,h:56},
{t:"Bull’s Eye Distribution ",p:6,x:169,y:178,w:654,h:56},
{t:"If you place a quarter page ad in Today's Senior Magazine, for one year, your ",p:6,x:92,y:1089,w:854,h:21},
{t:"ad could be viewed up to an estimated ",p:6,x:76,y:1115,w:433,h:21},
{t:"* times for as little as ",p:6,x:657,y:1115,w:239,h:21},
{t:"*CA Edition only ",p:6,x:523,y:1146,w:124,h:15},
{t:"1.98 MILLION",p:6,x:509,y:1115,w:147,h:21},
{t:"$.001",p:6,x:897,y:1115,w:58,h:21},
{t:"per ad view ",p:6,x:389,y:1141,w:133,h:21},
{t:"Today’s Senior Magazine",p:7,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:7,x:117,y:1253,w:784,h:22},
{t:"OUR RATES ",p:7,x:400,y:106,w:243,h:37},
{t:"Double Page: (15”x20”)",p:7,x:201,y:288,w:221,h:20},
{t:"Full Page: (7.5”x10”)",p:7,x:201,y:425,w:195,h:20},
{t:"Half Page: (7.5”x5.0” or 3.75”x10.0”)",p:7,x:201,y:561,w:333,h:20},
{t:"Quarter Page: (3.75”x5.0”)",p:7,x:201,y:698,w:251,h:20},
{t:"Eighth Page: (3.75”x2.5”)",p:7,x:201,y:834,w:238,h:20},
{t:"Black & White Ads",p:7,x:201,y:949,w:192,h:20},
{t:"Premium Pages (additional): ",p:7,x:201,y:997,w:273,h:20},
{t:"1 time: $1,319 ",p:7,x:201,y:313,w:123,h:18},
{t:"3 times: Prepay $3,759 ($1,253 mo.) - Monthly $1,279",p:7,x:201,y:335,w:441,h:18},
{t:"6 times: Prepay $7,278 ($1,213 mo.) - Monthly $1,240",p:7,x:201,y:357,w:441,h:18},
{t:"12 times: Prepay $13,932 ($1,161 mo.) - Monthly $1,200",p:7,x:201,y:379,w:461,h:18},
{t:"1 time: $698",p:7,x:201,y:449,w:103,h:18},
{t:"3 times: Prepay $1,989 ($663 mo.) - Monthly $677",p:7,x:201,y:471,w:411,h:18},
{t:"6 times: Prepay $3,852 ($642 mo.) - Monthly $656",p:7,x:201,y:494,w:411,h:18},
{t:"12 times: Prepay $7,368 ($614 mo.) - Monthly $635",p:7,x:201,y:516,w:421,h:18},
{t:"1 time: $383",p:7,x:201,y:586,w:103,h:18},
{t:"3 times: Prepay $1,092 ($364 mo.) - Monthly $372",p:7,x:201,y:608,w:411,h:18},
{t:"6 times: Prepay $2,112 ($352 mo.) - Monthly $360",p:7,x:201,y:630,w:410,h:18},
{t:"12 times: Prepay $4,044 ($337 mo.) - Monthly $349",p:7,x:201,y:652,w:421,h:18},
{t:"1 time: $217",p:7,x:201,y:723,w:103,h:18},
{t:"3 times: Prepay $618 ($206 mo.) - Monthly $210",p:7,x:201,y:745,w:396,h:18},
{t:"6 times: Prepay $1,200 ($200 mo.) - Monthly $204",p:7,x:201,y:767,w:411,h:18},
{t:"12 times: Prepay $2,292 ($191) - Monthly $197",p:7,x:201,y:789,w:385,h:18},
{t:"3 times: Prepay $351 ($117 mo.) - Monthly $119",p:7,x:201,y:859,w:394,h:18},
{t:"6 times: Prepay $678 ($113 mo.) - Monthly $115",p:7,x:201,y:881,w:394,h:18},
{t:"12 times: Prepay $1,296 ($108 mo.) - Monthly $112",p:7,x:201,y:903,w:420,h:18},
{t:" minus 5%",p:7,x:393,y:951,w:85,h:18},
{t:"Front inside: $595 monthly",p:7,x:201,y:1022,w:226,h:18},
{t:"Back inside: $293 monthly",p:7,x:201,y:1044,w:221,h:18},
{t:"Back page: $395 monthly",p:7,x:201,y:1066,w:211,h:18},
{t:"DISPLAY ADS - FULL COLOR - EACH EDITION",p:7,x:286,y:149,w:442,h:17},
{t:"Quoted rates include a full color ad, ad design if necessary, minor monthly ad changes, ",p:7,x:58,y:198,w:903,h:21},
{t:"ad placement on our web site at ",p:7,x:58,y:224,w:337,h:21},
{t:" with a link to advertiser ’s web site, ",p:7,x:595,y:224,w:366,h:21},
{t:"and ad in our online version of the magazine, with a link back to advertiser ’s web site.",p:7,x:66,y:250,w:881,h:21},
{t:"www.todayssr.com,",p:7,x:395,y:224,w:199,h:21},
{t:"10% TWO STATE",p:7,x:826,y:466,w:95,h:18},
{t:"DISCOUNT",p:7,x:843,y:488,w:61,h:18},
{t:"Full",p:7,x:710,y:495,w:32,h:18},
{t:"Page",p:7,x:703,y:517,w:46,h:18},
{t:"Half",p:7,x:704,y:630,w:35,h:18},
{t:"Page",p:7,x:698,y:652,w:46,h:18},
{t:"Fourth",p:7,x:698,y:767,w:57,h:18},
{t:"Page",p:7,x:703,y:790,w:46,h:18},
{t:"Eighth",p:7,x:698,y:901,w:56,h:18},
{t:"Page",p:7,x:703,y:923,w:46,h:18},
{t:"Double Page",p:7,x:710,y:366,w:115,h:18},
{t:"AD SPECS",p:7,x:198,y:1097,w:128,h:23},
{t:"Acceptable Digital Formats: pdf or jpeg",p:7,x:200,y:1125,w:319,h:18},
{t:"Resolution: 300 dpi or higher",p:7,x:200,y:1147,w:235,h:18},
{t:"Photos & Graphics: highest quality in CMYK",p:7,x:200,y:1169,w:366,h:18},
{t:"Send Material To: rick@todayssr.com",p:7,x:200,y:1192,w:303,h:18},
{t:"Must Be Received By: 1st Wednesday of month ",p:7,x:200,y:1214,w:389,h:18},
{t:"      ",p:7,x:200,y:1236,w:30,h:18},
{t:"Prices Subject",p:7,x:55,y:1207,w:114,h:15},
{t:"To Change",p:7,x:69,y:1226,w:85,h:15},
{t:"Today’s Senior Magazine",p:8,x:347,y:54,w:315,h:25},
{t:"Magazine Popularity + Bull’s Eye Distribution = Successful Advertising",p:8,x:117,y:1253,w:784,h:22},
{t:"PO Box 391, Magalia, CA 95954",p:8,x:339,y:1044,w:335,h:21},
{t:"(530) 873-4659",p:8,x:416,y:1070,w:182,h:25},
{t:"(877) 739-1022 toll free",p:8,x:374,y:1100,w:266,h:25},
{t:"(530) 327-1602 fax",p:8,x:409,y:1129,w:197,h:21},
{t:"sales@todayssr.com",p:8,x:399,y:1155,w:215,h:21},
{t:"www.todayssr.com/advertise.html  ",p:8,x:293,y:1182,w:441,h:25},
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