After months, and perhaps years, of searching for the perfect business opportunity that permits you to be self-employed, you now need to find someone to help you. You decided on a MLM program that you feel is going to give you that independence you have been dreaming about your entire life. A program that permits you to work a little and party a lot because of the amount of work all your associates are doing. After all, let them do the work while you enjoy the benefits of their work.
Everything is going great. You got the contracts signed with the company you’ll be representing, your training is completed, and you are now ready to start making the big bucks. The first thing you do is contact all your friends and relatives to tell them about this great opportunity they can be a part of. After all, you might as well have them making you the money, since they are your friends and relatives. And, since you know it is a great program, they should have the chance to make a lot of money as well.
After awhile you convince a few of them that they should be a part of the wonderful program you are offering them. Now the excitement has passed, and they are trained and ready to go, and you are thinking that you should have done this long ago. After all, it is nothing to finding good qualified folks to help you make those big bucks. A week goes by, then a month, and then two months, and nothing is happening. You just can’t understand why these people that you are using, your friends and relatives, aren’t producing for you. You wonder how can this be happening. These are folks between jobs that need an income. One is a great mechanic, one is a teacher, and the other has worked in retail for years. Then, to your surprise, they not only aren’t making you the bucks, but they decide that this isn’t for them. They tell you that they need money to survive and they aren’t making it doing this. Then you realize that the mechanic, teacher, and person in retail are lacking two important things – sales and business experience and the ability to work on their own. You then remember what you heard many years ago. Not everyone can work on their own without a boss telling them what to do.
Now what? You have had your hopes set to retire in a year, and the whole program is failing. What can you do? The easy answer is one word that many don’t think about. The word is “seniors.” Seniors, you ask! What can they do for me? After all, aren’t they tired old folks that have paid their dues to society and are now sitting back in a rocking chair waiting for the final days. If this is what you think, you are truly mistaken.
Most seniors are people that are still very active. Seniors have a lifetime of business experience, and work habits that were only seen many of years ago. Many seniors are on fixed incomes and would love an opportunity to work for a good company to supplement their incomes. These same seniors have a steady income, so there isn’t the pressure to make instant money. Many seniors are tired of retirement and would welcome an opportunity to start a second career. Since seniors are people that are fifty and over, many of them are planning their retirements and have realized they aren’t going to be making enough money to retire, or once retired, not have enough to do the things they have been dreaming of.
Tap into the valuable resource by seeking seniors to become your MLM associates. There are many ways to contact them. Try stopping by your local senior center, or the retirement homes in your area. You may also want to try advertising in specialty publications that zero in on only seniors.
Put their work habits, their experience, and their desire to earn money to work for you. Then, perhaps you will be sitting by the pool, with your feet up, and being thankful for today’s seniors.
About the author:
Rick Priolo is the publisher of Today’s Senior Magazine at www.todayssr.com. They offer an inexpensive way for businesses to find associates at www.todayssr.com/classified_ads.html . In earlier years, he has been involved in many MLM products and services. His experience includes finding, hiring, and training associates to work under him.
